The mobile fashion boutique was designed in collaboration with David Ashen of D-ASH Design in New York to be the embodiment of the ‘lifestyle experience’ expressed by the Rocawear brand. The 50 ft. long trailer expands to a 1000 sq. ft mobile lounge featuring mohair sofas, a 46-inch TV, stereo system and custom gaming zone. The atmosphere is further set by suede walls, custom zebra wood cabinets with clothing displayed in large custom travel trunks covered in stamped patent leather and lined in suede.
The RocPopShop kicked-off with the Powerhouse Concert Tour featuring Jay Z in Philadelphia on October 24, 2008. The concert tour and, with it, the RocPopShop tour will continue in early 2009.